With an impressive inventory of vintage industrial light fixtures, Blubulb sought to generate a clear business identity, as well as a website through which these lights could be beautifully displayed and offered for sale. The name "blubulb," with its linguistic symmetry, was chosen as a reference to scarce and beautiful vintage blue Edison-style light bulbs. This website was developed through several revisions, adding responsive design elements, enhanced search engine optimization, and incorporating better, more concise code.